Wine & Travel Italy Roadshow
Montréal 28-29 November 2016 – Centre Mont-Royal
The Wine and Travel Italy Roadshow is an event dedicated to the wineries who are subscribed to WineandTravelItaly.com, allowing them to showcase their wines and their wine-related activities, and thus capture the interest of North American wine lovers, travel enthousiasts and trade professionals (wine agencies, restauranteurs, tour operators, travel agencies).
Under the theme “Taste the difference”, the 2016 edition of the Roadshow presents a rich calendar of activities where 100% Made in Italy food products are highlighted. The promotional campaign aims to create awareness about the origins of Italian food products to North American consumers, and let them appreciate truly authentic specialties. The wines presented at the Roadshow will therefore be paired with products from the terroir, a selection of new products will be presented to the Quebec market, and for specialty products with a denomination of origin, guided tasting sessions will be organized for trade professionals.
The 2016 edition of the Roadshow is dedicated to : wine agencies, restaurateurs, chefs, sommeliers, importers/distributors of fine foods, media.
The event will conclude with an exclusive evening reserved for wine lovers and foodies.